Museum experience and participatory design

This is a paper I wrote for my digital design course.

Is it possible for museums to think about their space, or at least their digital space, in a whole-of-experience kind of way? It seems both uncommon and important. So that’s what I tried to do in this paper about digital museum experience design (PDF ~200kb). I’m especially interested in participatory design – where both the process and the resulting ‘opportunity space’ are participatory.

As is my wont, I drew a diagram for the essay. It illustrates the shift from presenting users with a finished product, to designing with their participation. It can be beneficial to involve museum visitors at every stage of the design process and indeed, beyond, as visitors can valuably contribute to meaning-making through their interactions in museum space.

Stone art on the beach

World beach is a project of the V&A Museum, in which people on beaches all over the world are invited to make a drawing in stone and photograph the result, the people who made it, and the beach itself.

Read how it started, and keep up with where it’s headed at Concealed, Discovered, Revealed, the blog of artist-in-residence Sue Lawty.

[wondering when I can next get to the beach...]

Reading the textbook is not enough

Here’s an idea I like:

Students should not read textbooks; they should write them.

Bruce Tognazzini said it in the 1990s, and David Weinberger considers it in a story in The Filter, published by the Berkman Center for Internet and Society at Harvard Law School.

Weinberger was initially ambivalent, but since the advent of wikis he has warmed to the notion. He describes how the collective, collaborative – and no doubt contentious – act of crafting a coherent, accurate wiki on the subject of study is itself educational:

Let them argue about how to organize it. Keep the discussion pages up. Keep the differences visible. Let them fill it with links. Let them connect with other students in other schools creating related wikis.

A class’s wiki is not going to be as complete, well-grounded or well-written as a good textbook. But students will learn more by writing one than by cribbing and cramming from a professional textbook.

In my (by now, predictable) view, the same principle applies to museum exhibitions and websites. If you’re only ever engaged in a passive way, as a consumer, it’s hard to remain interested. But if you have the chance to think through the issues of what to put on display, how to arrange and describe the items, and what they mean, it’s a faaaar more interesting experience. A journey, rather than a sushi train of neatly prepackaged ideas. At 5 to midnight, my metaphors are failing me, but I hope you know what I mean.

I’d like to see more programs that work on that principle. I’d love to hear about yours.

(Thanks to Mal for the pointer.)

A good exhibition is…

What constitutes a good exhibition? Last week I attended a seminar on this topic presented by Stephen Foster, an adjunct professor at the Australian National University, and former general manager with responsibility for content at the National Museum of Australia.

It’s a deceptively simple question. To answer it, you can draw on exhibition development guidelines, or you can think about the kinds of things people say in reviews, to come up with a list of criteria for evaluation. It seems a valuable exercise, and long overdue.

What I found interesting about the criteria tabled at this event was that, although some of them were about visitors’ experience, there was no mention of what those Assembling here might consider central to the mission of museum exhibitions – educational value. I’m not thinking here about how well an exhibition lends itself to having a non-formal education program built around it. I mean that an exhibition is itself a program for informal learning.

In that sense, a good exhibition is one that constitutes a good learning program. And for me, whether an exhibition/program is satisfying or deadly dull often depends on whether it involves its audience in the process of meaning-making – rather than simply presenting one thing after another, after another. To rate well in my book, an exhibition needs to generate a dialogue with its visitors. How it does that depends on the:

  • content of the exhibition
  • creativity and nous of the exhibition developers

But for me, an exhibition should have some kind of in-built audience participation. So that’d be my two-cent answer to the question. (To keen readers seeking a higher-cost rumination on this theme, I offer my doctoral thesis.)

One thing to clearly emerge from the seminar is the need to cultivate a culture of critique around museum exhibitions, comparable to – if distinct from – that around fine art, books, and film. The current paucity of critique contributes to the uncertainty over what constitutes a good exhibition.

In that light, here’s an idea: perhaps we should take inspiration from art mobs. Perhaps Collections Australia Network should offer to publish unofficial audio guides to Australian exhibitions. I’d like to see that. And my hunch is that an unofficial guide would add value to an exhibition or, in other words, help constitute its goodness.